About srinidhi N******
I am passionate about digital media and my recent work experience is in this exciting and rapidly growing industry. I have been working in Theorem India Digital Media Unit as Online Trafficking Specialist for 2 years and I'm enjoying every minute of it. Ad serving using different ad servers. Analyzing the campaign optimization. Maintain Client process and program documentation. In depth knowledge and understanding of web, video and mobile Advertising. Experience in managing web and standard mobile display advertising across various mobile platforms symbian, iPhone, Android & Blackberry etc. including location based advertising. Daily campaign performance analysis and monitoring CTRs and eCPM of all running campaigns real time experience. Immense understanding and hands on experience in Ad servers particularly 24/7 Real Media's Open Ad Stream, DART for Advertisers & Publishers DFA/DFP, DART Enterprise, Atlas, MSN Ad Expert, Solbright, and Mobile advertising platforms like Jumptab, Weather Channel etc. In video advertising platforms like Adobe Auditude, Brightroll and clove..Rich media tool Doubleclick Studio..etc Campaign Trafficking and Management experience. Creative handling and QA. Troubleshooting HTML and 3rd Party tags/creative. Campaign Performance Monitoring, Pacing & Optimization. Daily, Weekly and Monthly Campaign & Revenue Reporting. Inventory Management. Effective Ad Ops Project Transition & Management In addition, I have basic knowledge of Web Designing, HTML1 to 5 coding, CSS and Flash. I am also knowledgeable of Photography and video editing. Specialties: Ad-Operations, Ad-Trafficking, 3rd Party Tags implementing, Trouble Shooting,Re-targeting of ads, Quick learner, Ad Serving, Inventory Management, Email campaigns in OAS.