Intended parents often begin researching fertility treatment long before contacting a clinic. They compare locations, treatments, donor options, surrogacy experience, costs, success rates and the quality of communication they can expect. A strong online presence helps the right people understand whether your clinic is suitable before they enquire.
The short answer: Create complete and accurate clinic profiles, explain who you treat and which services you offer, publish useful educational information, present success rates responsibly and respond promptly to enquiries. Trust is built through clarity and evidence, not exaggerated promises.
This guide explains how fertility clinics can use SurrogateFinder and their wider online presence to connect with intended parents while maintaining appropriate medical, advertising and privacy standards.
Understand what intended parents need to know
Someone researching a fertility clinic is rarely looking for a slogan alone. Intended parents want practical answers that help them decide whether to book a consultation.
Your online information should make it easy to understand:
- where the clinic is located;
- which patients and family types it supports;
- which treatments and third-party reproduction services are available;
- whether the clinic works with surrogates, egg donors or sperm donors;
- whether known, directed or non-identified donation is supported;
- which regions or countries the clinic accepts patients from;
- how consultations, screening and treatment are organised;
- how to request costs, availability and an appointment.
Answering these points clearly helps reduce unsuitable enquiries and gives appropriate patients greater confidence in making contact.
Create a complete SurrogateFinder clinic profile
A SurrogateFinder fertility clinic profile can introduce your services to intended parents already researching surrogacy and donor-assisted family building. Complete every relevant field rather than relying only on a website link.
Use the clinic’s recognised public name, genuine primary location, monitored contact details and a professional logo or authorised photograph. In the description, summarise the clinic’s medical focus, treatments, patient groups, service areas and approach to care.
Clinics can create a fertility clinic profile and appear in the SurrogateFinder fertility clinic directory.
Write for patients rather than search engines
Use straightforward language that a person new to fertility treatment can understand. Medical terminology may be necessary, but explain it rather than filling the profile with abbreviations.
A useful opening paragraph might state that the clinic provides IVF, donor egg treatment and gestational carrier treatment in a particular location, serves local and international intended parents and offers initial consultations remotely where available.
Relevant phrases such as “fertility clinic in California,” “donor egg treatment” or “gestational carrier IVF” can appear naturally when they accurately describe the service. Repeating keywords or listing unrelated locations makes the profile less credible.
Explain third-party reproduction experience
Intended parents using donors or surrogacy often need more coordination than a standard IVF patient. Explain the clinic’s experience with:
- egg, sperm and embryo donation;
- fresh and frozen donor eggs;
- known or directed donors;
- external egg or sperm banks;
- gestational carriers;
- agency and independently matched journeys;
- international intended parents;
- transporting gametes or embryos where permitted.
State which services are completed by the clinic and which require an external bank, agency, lawyer, counsellor or other professional. Our guide to how fertility clinics work with surrogacy agencies explains these responsibilities.
Define who the clinic can treat
Explain broad eligibility and service limitations sensitively. This may include age policies, medical criteria, residency requirements, infectious-disease pathways, body mass index policies or the jurisdictions from which a surrogate or donor may be accepted.
Also state whether the clinic serves single intended parents, heterosexual couples, same-sex couples and international patients. Where eligibility depends on individual medical review or current law, avoid presenting a brief online statement as a final decision.
Clear eligibility information can prevent people from paying for travel or consultations when the programme cannot meet their needs.
Present success rates responsibly
Success rates attract attention, but they are easy to misunderstand. Define the outcome, patient group, treatment type, period and denominator behind every figure.
Make clear whether a percentage represents:
- positive pregnancy tests;
- clinical pregnancies;
- live births;
- cycles started;
- egg retrievals;
- embryo transfers;
- fresh or frozen embryos;
- patients using their own eggs or donor eggs.
The CDC publishes clinic-specific assisted reproductive technology data in the United States and explains how different rates are calculated. The HFEA advises treating clinic success rates as a rough guide rather than a prediction for an individual patient.
Avoid “guaranteed baby” language or a single headline figure that combines unlike patient groups. If a financial refund programme is available, describe it separately from clinical success and make its eligibility rules clear.
Make costs easier to understand
Intended parents do not always expect a final quotation before medical review, but they value enough information to plan. Publish representative starting prices, package details or a clear method for requesting an itemised estimate.
Explain common exclusions such as medication, donor compensation, donor-agency fees, gamete shipping, storage, genetic testing, anaesthesia, ICSI, frozen embryo transfer, legal services and surrogate-related costs.
If costs vary by patient, say why. A transparent explanation is more useful than an apparently low figure that omits essential treatment components. Intended parents can also consult our guide to the cost of donor egg treatment.
Publish useful educational content
Helpful articles allow intended parents to understand your expertise before requesting an appointment. Focus on questions your clinical team answers repeatedly, such as:
- how donor screening works;
- fresh versus frozen donor eggs;
- how embryos are created and stored;
- medical screening for gestational carriers;
- what happens during embryo transfer;
- how treatment is coordinated for international patients;
- how success rates should be interpreted;
- what patients should ask during a consultation.
Content should be reviewed by appropriately qualified professionals, dated and updated when guidance changes. Avoid writing that diagnoses readers or implies that general information replaces a personal consultation.
Our intended-parent guide to choosing a fertility clinic for donor egg treatment shows the information prospective patients are likely to compare.
Use clear calls to action
Every profile or article should make the next step obvious. Depending on your service, the call to action might invite visitors to request an initial consultation, speak with a donor coordinator, ask about current waiting times or submit existing medical records securely.
Tell people what happens after they enquire, what information they will need and how soon they should expect a response. Avoid asking for sensitive medical information through an unsecured public form or ordinary profile description.
Respond to enquiries promptly
Response quality strongly shapes a prospective patient’s impression of the clinic. Use a monitored inbox, acknowledge new enquiries and provide a realistic response time. If the clinic receives international enquiries, explain time zones, languages and remote-consultation options.
A useful first response should answer the person’s main question, confirm whether the clinic appears to offer the relevant service and explain the next step. It should not pressure someone into payment before they understand the process.
Build trust with the clinical team
Introduce the professionals patients are likely to meet. Include accurate names, roles, qualifications and areas of responsibility for physicians, nurses, embryologists, counsellors and donor or surrogacy coordinators.
Use current photographs and avoid implying that visiting consultants are permanent staff. If certain support is delivered by an external provider, say so.
Profiles become more credible when visitors can see who provides care and who handles practical communication.
Show regulation, accreditation and laboratory standards
List current licences, regulator information and relevant laboratory accreditation accurately. Link to official sources where possible so visitors can verify the information.
Explain quality systems in accessible language. Intended parents may want to know about witnessing procedures, cryostorage monitoring, transport protocols and who leads the embryology laboratory, but technical claims should remain precise and supportable.
Manage reviews and testimonials ethically
Patient experiences can help others understand communication and care, but testimonials should be genuine and used with permission. Do not disclose treatment details, diagnoses or outcomes without clear authorisation.
Never offer incentives in exchange for undisclosed positive reviews or suppress genuine negative feedback through misleading practices. A testimonial describing an exceptional result should not be presented as the typical outcome.
Respond to public reviews without confirming that the reviewer is a patient or revealing protected information. Invite the person to continue the conversation through a private, secure channel.
Protect patient privacy online
Online outreach must not weaken clinical confidentiality. Use secure systems for medical histories, test results, identity documents and treatment records. Public contact forms should request only the minimum information needed to route an enquiry.
Obtain appropriate consent before sharing patient stories, photographs or treatment journeys. Explain how information will be used and allow consent to be withdrawn where applicable.
Make the experience accessible
Check that profile text is readable on mobile devices, images include appropriate descriptions and important information is not available only inside graphics. Use clear headings, short paragraphs and descriptive link text.
If your clinic serves people with different language needs, state which languages are available and whether qualified interpretation can be arranged. Accessibility is part of patient communication, not merely a technical website feature.
Connect through relevant directories
Specialist directories help clinics appear where intended parents are already researching family-building options. Keep the clinic name, address, website and telephone number consistent across reputable listings.
On SurrogateFinder, select the genuine primary country, region and city so the profile appears in relevant location searches. Explain wider service areas and international availability within the clinic description rather than entering a misleading location.
Measure useful outcomes
Track more than profile views. Useful measures can include qualified enquiries, consultation bookings, response time, common questions, referral source and the proportion of enquiries that match the clinic’s services.
Do not place advertising or analytics ahead of patient privacy. Collect only what is needed, secure the information and comply with applicable consent and data-protection requirements.
Patterns in unsuitable enquiries can reveal missing information. If many people ask whether the clinic accepts external egg banks or gestational carriers, answer that clearly on the profile.
A practical clinic profile checklist
- Clinic name, primary location and contact information are accurate.
- The logo or clinic image is clear and authorised.
- Patient groups and service areas are explained.
- Treatments and third-party reproduction services are specific.
- Eligibility information includes appropriate qualifications.
- Success rates define the outcome and denominator.
- Costs and major exclusions are understandable.
- Team roles, licences and accreditations are current.
- The next step and response time are clear.
- Sensitive information is collected securely.
- The profile works well on mobile and desktop.
- Information is reviewed regularly.
Questions intended parents may ask
Prepare clear answers to the questions most likely to arise during the first conversation. These may concern donor availability, waiting times, external agencies, screening, embryo transfer policy, treatment add-ons, storage, refunds, international travel and the number of clinic visits required.
Our guide to questions to ask a fertility clinic about surrogacy can help clinics anticipate what informed intended parents want to understand.
Frequently asked questions
Can a fertility clinic create a profile on SurrogateFinder?
Yes. Fertility clinics can create a dedicated profile explaining their location, treatments, patient groups, donor or surrogacy services and contact details.
What should a fertility clinic include in its profile?
Include the clinic’s primary location, treatments, intended patient groups, third-party reproduction experience, broad eligibility, team expertise, contact information and a clear next step.
Should a clinic publish fertility treatment success rates?
Success rates can be useful when the outcome, treatment group, denominator, period and sample size are clearly defined. They should be presented as general information rather than a prediction or guarantee for an individual patient.
How can a clinic attract more suitable enquiries?
Explain services, eligibility, locations, costs and waiting times clearly. Publish useful educational content and respond promptly so prospective patients can decide whether the clinic fits their circumstances.
How often should a fertility clinic profile be updated?
Review it every few months and whenever treatments, team members, contact details, costs, eligibility, donor availability, locations or regulatory information change.
Sources and further guidance
- Centers for Disease Control and Prevention: ART clinic success rates
- Centers for Disease Control and Prevention: interpreting ART success rates
- Human Fertilisation and Embryology Authority: finding the best fertility clinic
- Federal Trade Commission: advertising and marketing basics
Important: This article provides general profile, communication and marketing guidance, not medical, legal, privacy or regulatory advice. Clinics must comply with the healthcare, advertising, licensing and data-protection requirements that apply where they operate.